
PUBLISHING
HISTORY
In 2001, Sentry Enterprises began operations. In 2004, the company acquired the publishing rights to TRAVELHOST Magazine of Greater Phoenix. In 2007, it created Broadcast Media of Arizona, and in 2011, it acquired an ownership position in MyLIFE Media Corporation and the publishing rights to MyLIFE Magazine.
In 2012, TRAVELHOST Magazine remains the most trusted in-room travel publication among travelers who visit the Valley. The magazine has grown from 4,300 hotel rooms to nearly 28,000 hotel and resort rooms (under Agreement). TRAVELHOST delivers your corporate message in-room to a growing audience of 475,000 readers monthly and continues to be the Valley’s most powerful advertising source for capturing the higher-spending traveler’s money—as well as those who relocate (individuals and families) and those who are employed within the state’s travel and hospitality industry. In 2012, travelers to Arizona are expected to spend in excess of $20 BILLION, which equates to a whopping $55 million per day!
While TRAVELHOST Magazine targets the lucrative tourism category, the audience for MyLIFE Magazine is Arizona’s most sought-after consumer demographic group: affluent business professionals—individuals with money to spend who regularly and frequently travel, shop, attend local events and dine out.
MyLIFE is both engaging and intellectually stimulating, a magazine that melds people, innovation and technology into a fresh and exciting publication. Simply stated, MyLIFE Magazine is what every other magazine is not! After you read it, you actually feel as though you have learned something new.
In the last year, MyLIFE increased circulation and readership by more than 450 percent—becoming Arizona’s fastest-growing lifestyle magazine. MyLIFE Magazine prints 25,000 copies and is read by 60,000 local residents. It’s available through a controlled circulation to more than 375 higher-profile locations across Arizona. The publication is also delivered to many of the state’s Fortune 250 companies, and by midyear, circulation will expand to include northern Arizona. MyLIFE is marketed by Sentry’s Broadcast Media of Arizona division.
With a long-standing relationship in the Arizona publishing industry, Sentry Enterprises has successfully demonstrated its commitment to client partnerships and its ability to increase its clients’ profits and deliver top-flight publications to the local marketplace.Together, these exciting publications offer every advertiser the ability to target the Valley’s annual travelers and affluent local consumers—a dynamic and affordable marketing platform that delivers your message, enhances your brand awareness and increases your revenues!

